Thursday, January 16, 2014

Racial Inequality in the Media

Today I was watching TV and a commercial came on advertising the company H&R Block. In the commercial, the first image shown is of an older black man putting large amounts of money on each seat in a stadium. Then it zooms out to an image of an older white man saying, "Last year, thinking they could do their own taxes, Americans left behind more than a billion dollars. That's $500 hundred dollars on every single seat, not just in this stadium, but in every professional football stadium in America." Don't get me wrong, that's an extremely riveting statement and an amazing statistic, but that's not what I'm here to talk about.



If you look at the dynamics of this commercial, the "big picture", you see a black man that is sweating and tiring over slowly putting bundles of dollar bills on every seat in the stadium shown. He is a part of this useless task in the background of the commercial, while the older, more official looking white man is in the front of the screen explaining the debt of America and the reasons for this. He is obviously shown trying to educate Americans on the importance of paying your taxes and receiving the proper help in doing so. The black man, in contrast, is simply doing a hopeless task that seems unimportant in comparison to the information the white man is feeding us.

What if the roles were switched? Chaos would ensue, and people would argue that the white man was not being properly represented. It angered me that I had seen so many commercials like this before that just went right over my head- I never truly understood how often this racial inequality came up in commercials shown on TV as well as other media shown to the public. It's sad to think that this racial inequality is something that comes up so often in the media that everyone just goes along with it, and it becomes a normal occurrence.

When are people truly going to stand up against racism and fight for racial equality in the media? And even after the Civil Rights Movement, in which an end to racial segregation and discrimination was pleaded by the social movements of the time, do you think that African Americans are at the point where they stand equal to the Caucasian race?